From Park to Planet: Mandai X Scales Nature-Positive Impact Through Innovation

For decades, Singapore's Mandai Wildlife Group has been a symbol of care, conservation, and connection to nature. As environmental and social challenges have grown more urgent, the organization recognized that protecting wildlife within the boundaries of Mandai Wildlife Reserve was no longer enough. It needed to go further to reach more people, in more ways, around the globe.

That vision led to the launch of Mandai X, a bold new growth and impact accelerator created to extend Mandai’s mission beyond the reserve's gates. Its purpose: to build and scale ventures that blend sustainability, commercial viability, and deep public engagement, turning conservation into a part of everyday life. To bring this ambition to life, Mandai X joined forces with BCG X, to create a venture platform that transforms purpose-driven ideas into market-ready solutions. Cross-functional teams worked at startup speed, developing five innovative ventures by collaborating with real users, testing rapidly, and applying a robust, risk-based methodology.

A prime example is Pawpaw, a digital platform that translates Mandai’s renowned animal care expertise into practical guidance for pet owners, bringing the wisdom of zookeepers into the home. Another is Ranger Buddy, World Explorer, an engaging tool that empowers children with future-ready skills while nurturing a love for the planet from a young age. To make this model sustainable and scalable, BCG X helped lay the foundation for a replicable venture-building platform, one that enables Mandai X to incubate new ideas, reduce risk, and stay true to its mission. Beyond launching ventures, this collaboration demonstrates a powerful truth: When business and nature align, innovation becomes a force for good, and the future we create can help people and the planet thrive.